Our Process
Spruik delivers AI training and projects the practical way: hands-on, tailored to your team, and measured on real outcomes. No AI theatre, no slideware — just work that sticks. Led by Rye Smith, Australia's Claude Ambassador.
Five steps, every engagement
From the first scoping call to measured outcomes, every Spruik training program and AI project follows the same proven flow.
Step 01
Discovery
We start with a free scoping call to understand your team, your goals and your current AI maturity. No pitch — just a clear read on where you are and where the quick wins are.
Step 02
Tailoring
We shape the training or project to your stack, your industry and your city. Generic curriculums get ignored — yours uses your tools, your workflows and your real-world examples.
Step 03
Delivery
Hands-on workshops or a done-with-you build — classroom or on-site. Your team works in the tools from minute one. We don't do slideware demos or AI theatre.
Step 04
Embedding
We set up champions, governance and follow-up so it sticks beyond day one. Adoption fails when training ends at the door — embedding is how it becomes the way you work.
Step 05
Measurement
We track real outcomes — adoption, productivity and ROI — not vanity metrics. You get a clear picture of what changed and where to invest next.
What makes our approach different
Plenty of providers can run an AI workshop. Here is what you get with Spruik that you won't get elsewhere.
Led by Australia's Claude Ambassador
Training is run by Rye Smith, Anthropic's recognised Claude Ambassador for Australia — not a reseller reading from a deck.
Hands-on, not theoretical
Every session is built around doing the work in the real tools. Your team leaves with workflows they can use the next morning.
Local across 11 cities
We deliver in person across Australia and New Zealand — Sydney, Melbourne, Brisbane, Perth and beyond — so training fits your team, not a timezone.
Outcome-focused
We measure adoption, productivity and ROI. Success is your team working better with AI — not a completed attendance sheet.
Every engagement is led by Australia's Claude Ambassador
You don't get handed to a junior. Rye Smith leads delivery in person across Australia and New Zealand.
Rye Smith
Claude Ambassador for Australia & Lead Workshop Trainer
Rye is Australia's Claude Ambassador and an AI strategist who has helped thousands of professionals understand and ship with Claude. He runs hands-on, classroom-style workshops in every capital city — demystifying Claude Code, Claude Coworker, and the agentic workflows that are reshaping how Australian teams work.
Claude Ambassador for Australia
Anthropic-recognised community lead
Certified Claude Code trainer
Hands-on agentic workflows since 2024
n8n Ambassador (APAC)
Cross-tool automation expert
1,000+ professionals trained
Workshops in 11 Australian cities
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Let's scope your AI training or project
Start with a free, no-pressure scoping call. We'll map the quick wins for your team and recommend the right track — whether that's a workshop, an adoption program or a build.