Conversion Funnel Template
Identify and fix conversion bottlenecks in your customer journey. Complete funnel analysis template with optimization recommendations.
What's Included
Funnel Mapping
Complete customer journey visualization
Drop-off Analysis
Identify conversion bottlenecks
Metrics Tracking
Key performance indicators by stage
Optimization Ideas
Actionable improvement suggestions
Problem Detection
Automatic issue identification
A/B Test Planning
Test recommendations included
Complete Funnel Analysis
Track every stage of your customer journey from first touch to loyal advocate. Our template helps you identify exactly where you're losing customers and how to fix it.
- Awareness - Traffic Sources
- Interest - Landing Pages
- Consideration - Product Exploration
- Intent - Sign-up/Trial
Funnel Stages Tracked
- Purchase - Conversion
- Retention - Repeat Purchase
- Advocacy - Referrals
- Full lifecycle tracking
Includes: Drop-off rates, conversion metrics, and revenue attribution for each stage
Funnel Analysis Process
Map Your Funnel
Document all customer touchpoints and stages
Collect Data
Track visitors and conversions at each stage
Calculate Metrics
Determine conversion and drop-off rates
Identify Bottlenecks
Find stages with highest drop-offs
Prioritize Fixes
Focus on high-impact improvements
Test & Optimize
Implement changes and measure results
Common Bottlenecks & Fixes
Top of Funnel
- • Low traffic → Improve SEO/SEM
- • High bounce → Better messaging
- • Wrong audience → Refine targeting
- • Slow load times → Optimize speed
Bottom of Funnel
- • Cart abandonment → Simplify checkout
- • Price objections → Add payment plans
- • Trust issues → Add guarantees
- • Complex process → Reduce steps
Conversion Resources
Complete your conversion optimization toolkit