Conversion Analysis

Conversion Funnel Template

Identify and fix conversion bottlenecks in your customer journey. Complete funnel analysis template with optimization recommendations.

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Excel Template

What's Included

Funnel Mapping

Complete customer journey visualization

Drop-off Analysis

Identify conversion bottlenecks

Metrics Tracking

Key performance indicators by stage

Optimization Ideas

Actionable improvement suggestions

Problem Detection

Automatic issue identification

A/B Test Planning

Test recommendations included

Complete Funnel Analysis

Track every stage of your customer journey from first touch to loyal advocate. Our template helps you identify exactly where you're losing customers and how to fix it.

  • Awareness - Traffic Sources
  • Interest - Landing Pages
  • Consideration - Product Exploration
  • Intent - Sign-up/Trial

Funnel Stages Tracked

  • Purchase - Conversion
  • Retention - Repeat Purchase
  • Advocacy - Referrals
  • Full lifecycle tracking

Includes: Drop-off rates, conversion metrics, and revenue attribution for each stage

Funnel Analysis Process

1

Map Your Funnel

Document all customer touchpoints and stages

2

Collect Data

Track visitors and conversions at each stage

3

Calculate Metrics

Determine conversion and drop-off rates

4

Identify Bottlenecks

Find stages with highest drop-offs

5

Prioritize Fixes

Focus on high-impact improvements

6

Test & Optimize

Implement changes and measure results

Common Bottlenecks & Fixes

Top of Funnel

  • • Low traffic → Improve SEO/SEM
  • • High bounce → Better messaging
  • • Wrong audience → Refine targeting
  • • Slow load times → Optimize speed

Bottom of Funnel

  • • Cart abandonment → Simplify checkout
  • • Price objections → Add payment plans
  • • Trust issues → Add guarantees
  • • Complex process → Reduce steps

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