Facebook & Instagram Advertising

Reach Your Ideal
Customers on Facebook

Turn your ad spend into predictable revenue with data-driven Facebook and Instagram advertising. We build, manage, and optimise campaigns that deliver measurable ROI.

Campaign Performance

Lead Generation

Active Campaign

Live

8.2x

ROAS

$4.20

CPA

3.8%

CTR

Retargeting

Active Campaign

Live

12.5x

ROAS

$2.80

CPA

5.1%

CTR

Meta Business Partner badge — Spruik is a verified Meta advertising partner for Facebook and Instagram Ads
Monthly active users on Facebook
Average ROAS for our clients
Lower CPA vs industry average
Client retention rate
Our Services

Facebook Advertising Services

From campaign strategy to ongoing optimisation, we manage every aspect of your Facebook and Instagram advertising

Campaign Strategy
Custom advertising strategies built around your business objectives
  • Campaign structure planning
  • Budget allocation & forecasting
  • Funnel design & mapping
  • Competitor ad analysis
Audience Targeting
Precision targeting to reach the people most likely to convert
  • Custom & lookalike audiences
  • Interest & behaviour targeting
  • Demographic segmentation
  • Geo-targeting & local ads
Ad Creative
Scroll-stopping ad creative that drives clicks and conversions
  • Static & video ad design
  • Carousel & collection ads
  • A/B creative testing
  • Ad copy & headline writing
Retargeting
Re-engage warm audiences and recover lost conversions
  • Website visitor retargeting
  • Abandoned cart recovery
  • Email list targeting
  • Dynamic product ads
Shopping & Catalogue Ads
Drive e-commerce sales with product catalogue campaigns
  • Product catalogue setup
  • Facebook & Instagram shops
  • Dynamic product retargeting
  • Advantage+ shopping campaigns
Analytics & Reporting
Transparent reporting that ties ad spend to business outcomes
  • Conversion tracking & pixel setup
  • Monthly performance reports
  • ROAS & CPA tracking
  • Attribution modelling
Our Process

How We Drive Results with Facebook Ads

A proven five-step process to turn your ad budget into predictable, scalable revenue

1

Audit

Review your current ad account, pixel setup, and past campaign data

2

Strategy

Build a custom campaign plan with targeting, creative, and budget allocation

3

Launch

Deploy campaigns with structured testing across audiences and creatives

4

Optimise

Continuously refine targeting, bids, and creative based on performance data

5

Scale

Increase spend on winning campaigns while maintaining ROAS targets

FAQs

Frequently Asked Questions

How much does Facebook advertising cost?

Facebook ad costs vary based on your industry, audience, and objectives. Most businesses start with $1,000-$3,000 per month in ad spend plus management fees. We optimise your budget to maximise return on ad spend (ROAS) regardless of budget size.

How long does it take to see results from Facebook ads?

You can see initial results within the first 1-2 weeks as campaigns exit the learning phase. However, optimal performance typically comes after 4-6 weeks of data collection and optimisation. We continuously refine targeting and creative to improve results over time.

Do Facebook ads work for B2B businesses?

Absolutely. Facebook's advanced targeting allows us to reach decision-makers by job title, industry, company size, and more. Combined with Instagram, we create B2B campaigns that generate qualified leads and build brand awareness among your target audience.

What's the difference between boosted posts and Facebook ads?

Boosted posts are simplified promotions with limited targeting options. Facebook ads through Ads Manager offer advanced audience targeting, multiple ad formats, A/B testing, conversion tracking, and detailed analytics. We always use Ads Manager for maximum performance and control.

How do you measure Facebook advertising success?

We track key metrics including return on ad spend (ROAS), cost per acquisition (CPA), click-through rates, conversion rates, and lifetime customer value. You'll receive detailed monthly reports showing exactly how your ad budget translates into business results.

Ready to Scale with Facebook Ads?

Get a free ad account audit and discover how we can turn your Facebook advertising into a predictable growth channel