Free Template

Lead Scoring Template

Prioritize your best leads with our comprehensive scoring spreadsheet. Includes demographic, behavioral, and qualification criteria.

1,234 downloads
★★★★★4.7/5 rating
Excel & Google Sheets

What's Included

Demographic Scoring

Score leads based on fit with your ideal customer profile

  • Company size scoring
  • Industry fit criteria
  • Job title weighting
  • Geographic location
  • Budget indicators

Behavioral Scoring

Track and score engagement activities

  • Website visit frequency
  • Content engagement
  • Email interactions
  • Demo requests
  • Trial sign-ups

Qualification Framework

Define and implement lead qualification stages

  • MQL threshold setup
  • SQL criteria definition
  • Score decay rules
  • Handoff workflows
  • Reporting dashboards

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