Social Media Analytics
Engagement Rate Calculator
Calculate and benchmark your social media engagement rates. Understand your performance and improve your content strategy.
1,234 calculations
★★★★★4.8/5 rating
All Platforms
Enter Your Metrics
Audience Metrics
Engagement Metrics
Your Results
Engagement Rate (by Followers)
6.50%
Excellent
Additional Metrics
Total Engagements:650
Engagement Rate (by Impressions):4.33%
Average per Post:650 engagements
Instagram Benchmarks
Excellent
6%+
Great
3%+
Good
1%+
Improve Your Engagement Rate
Content Tips
- Post consistently at optimal times
- Use high-quality visuals and videos
- Write compelling captions with CTAs
- Share user-generated content
Engagement Tips
- Respond to comments quickly
- Ask questions in your posts
- Run contests and giveaways
- Use relevant hashtags
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