Campaign Structure Template
Proven Google Ads campaign structure for better performance. Organize your campaigns, ad groups, and keywords for maximum ROI.
What's Included
Campaign Hierarchy
Organized campaign and ad group structure
Keyword Mapping
Strategic keyword grouping and match types
Bid Strategies
Recommended bidding for each campaign type
Budget Allocation
Optimal budget distribution guidelines
Ad Copy Templates
High-converting ad copy examples
Best Practices
Google Ads optimization tips included
Professional Campaign Structure
Our battle-tested campaign structure template helps you organize your Google Ads account for maximum performance. Based on managing millions in ad spend, this template provides the optimal structure for any business.
- Brand Protection Campaigns
- Competitor Conquesting
- Product/Service Campaigns
- Dynamic Search Ads
- Shopping Campaigns
Campaign Types Included
- Display Remarketing
- YouTube Campaigns
- Performance Max
- Local Service Ads
- Discovery Campaigns
Bonus: Includes budget allocation guidelines and bid strategy recommendations
How to Use This Template
Download Template
Get your Excel/CSV template instantly
Customize Campaigns
Adapt the structure to your business needs
Set Budgets
Allocate budgets based on our recommendations
Add Keywords
Import your keyword research into the template
Write Ad Copy
Use our templates to create compelling ads
Import to Google Ads
Upload directly using Google Ads Editor
Campaign Best Practices
Structure Tips
- • Keep campaigns focused on single objectives
- • Group similar keywords in tight ad groups
- • Separate brand and non-brand campaigns
- • Use negative keywords to prevent overlap
- • Create separate campaigns for different locations
Optimization Tips
- • Start with manual CPC, then automate
- • Test 3-5 ads per ad group minimum
- • Review search terms weekly
- • Adjust bids based on device performance
- • Use ad scheduling for better ROI
Related Google Ads Resources
Complete your Google Ads toolkit