Google Ads Template

Campaign Structure Template

Proven Google Ads campaign structure for better performance. Organize your campaigns, ad groups, and keywords for maximum ROI.

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Excel Template

What's Included

Campaign Hierarchy

Organized campaign and ad group structure

Keyword Mapping

Strategic keyword grouping and match types

Bid Strategies

Recommended bidding for each campaign type

Budget Allocation

Optimal budget distribution guidelines

Ad Copy Templates

High-converting ad copy examples

Best Practices

Google Ads optimization tips included

Professional Campaign Structure

Our battle-tested campaign structure template helps you organize your Google Ads account for maximum performance. Based on managing millions in ad spend, this template provides the optimal structure for any business.

  • Brand Protection Campaigns
  • Competitor Conquesting
  • Product/Service Campaigns
  • Dynamic Search Ads
  • Shopping Campaigns

Campaign Types Included

  • Display Remarketing
  • YouTube Campaigns
  • Performance Max
  • Local Service Ads
  • Discovery Campaigns

Bonus: Includes budget allocation guidelines and bid strategy recommendations

How to Use This Template

1

Download Template

Get your Excel/CSV template instantly

2

Customize Campaigns

Adapt the structure to your business needs

3

Set Budgets

Allocate budgets based on our recommendations

4

Add Keywords

Import your keyword research into the template

5

Write Ad Copy

Use our templates to create compelling ads

6

Import to Google Ads

Upload directly using Google Ads Editor

Campaign Best Practices

Structure Tips

  • • Keep campaigns focused on single objectives
  • • Group similar keywords in tight ad groups
  • • Separate brand and non-brand campaigns
  • • Use negative keywords to prevent overlap
  • • Create separate campaigns for different locations

Optimization Tips

  • • Start with manual CPC, then automate
  • • Test 3-5 ads per ad group minimum
  • • Review search terms weekly
  • • Adjust bids based on device performance
  • • Use ad scheduling for better ROI

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