Ad Copy Optimization
Ad Copy Testing Framework
Systematic approach to testing and optimizing your ad copy. Includes 50+ proven formulas and testing templates.
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PDF Guide
Framework Components
Testing Methodology
Systematic approach to A/B testing ad copy
Copy Templates
50+ high-converting ad copy formulas
Audience Targeting
Match copy to audience segments
Performance Tracking
Metrics and KPIs for optimization
Statistical Analysis
Determine winning variations
Best Practices
Platform-specific guidelines
Proven Copy Formulas
Classic Formulas
- Problem-Agitate-Solution (PAS)
- Before-After-Bridge (BAB)
- Attention-Interest-Desire-Action (AIDA)
- Features-Advantages-Benefits (FAB)
- Picture-Promise-Prove-Push (4Ps)
Advanced Techniques
- Unique Selling Proposition (USP)
- Social Proof Formula
- Urgency & Scarcity
- Emotional Triggers
- Question-Based Headlines
📝 Testing Templates Included:
Ready-to-use templates for Google Ads, Facebook Ads, LinkedIn Ads, and display advertising. Each template includes multiple variations for systematic testing.
Ad Copy Testing Process
1
Baseline Analysis
Document current ad performance metrics
2
Hypothesis Creation
Define what you want to test and why
3
Copy Variations
Create 3-5 variations using different formulas
4
Test Setup
Configure proper A/B test with equal distribution
5
Data Collection
Run tests until statistical significance
6
Winner Implementation
Scale winning copy across campaigns
Pro Testing Tips
What to Test
- • Headlines and value propositions
- • Call-to-action phrases
- • Emotional vs. logical appeals
- • Short vs. long copy
- • Numbers and statistics
- • Social proof elements
Best Practices
- • Test one element at a time
- • Run tests for full weeks
- • Ensure adequate sample size
- • Document all test results
- • Test across different audiences
- • Iterate on winning variations
Related Resources
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