Ad Copy Optimization

Ad Copy Testing Framework

Systematic approach to testing and optimizing your ad copy. Includes 50+ proven formulas and testing templates.

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PDF Guide

Framework Components

Testing Methodology

Systematic approach to A/B testing ad copy

Copy Templates

50+ high-converting ad copy formulas

Audience Targeting

Match copy to audience segments

Performance Tracking

Metrics and KPIs for optimization

Statistical Analysis

Determine winning variations

Best Practices

Platform-specific guidelines

Proven Copy Formulas

Classic Formulas

  • Problem-Agitate-Solution (PAS)
  • Before-After-Bridge (BAB)
  • Attention-Interest-Desire-Action (AIDA)
  • Features-Advantages-Benefits (FAB)
  • Picture-Promise-Prove-Push (4Ps)

Advanced Techniques

  • Unique Selling Proposition (USP)
  • Social Proof Formula
  • Urgency & Scarcity
  • Emotional Triggers
  • Question-Based Headlines

📝 Testing Templates Included:

Ready-to-use templates for Google Ads, Facebook Ads, LinkedIn Ads, and display advertising. Each template includes multiple variations for systematic testing.

Ad Copy Testing Process

1

Baseline Analysis

Document current ad performance metrics

2

Hypothesis Creation

Define what you want to test and why

3

Copy Variations

Create 3-5 variations using different formulas

4

Test Setup

Configure proper A/B test with equal distribution

5

Data Collection

Run tests until statistical significance

6

Winner Implementation

Scale winning copy across campaigns

Pro Testing Tips

What to Test

  • • Headlines and value propositions
  • • Call-to-action phrases
  • • Emotional vs. logical appeals
  • • Short vs. long copy
  • • Numbers and statistics
  • • Social proof elements

Best Practices

  • • Test one element at a time
  • • Run tests for full weeks
  • • Ensure adequate sample size
  • • Document all test results
  • • Test across different audiences
  • • Iterate on winning variations

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