Question 1

How much does tradie marketing cost in Melbourne?

Accepted Answer

Tradie marketing in Melbourne ranges from $1,200-$4,500/month depending on competition. Melbourne's market is highly competitive, requiring strategic local SEO, targeted Google Ads for Melbourne suburbs, and strong social media presence. Most Melbourne tradies see 3-8x ROI within 90 days.

Question 2

What marketing works best for Melbourne tradies?

Accepted Answer

For Melbourne tradies, Google My Business optimization dominates (85% of customers search 'tradie near me'), followed by suburb-specific Google Ads and Instagram for brand building. Melbourne's spread-out suburbs require geo-targeted campaigns - ads for tradies in Frankston won't work for Brunswick. Social media showing your work in recognizable Melbourne locations builds trust fastest.

Question 3

Do Melbourne tradies need different marketing than other cities?

Accepted Answer

Yes! Melbourne has unique dynamics: highly competitive market with established tradie brands, strong suburbs identity requiring hyper-local targeting, weather-dependent work creating seasonal marketing needs, and educated customer base valuing professionalism. Melbourne tradie marketing needs suburb-specific strategies - what works in Hawthorn won't work in Werribee.

Question 4

How long until I get more leads in Melbourne?

Accepted Answer

Google My Business optimization shows results within 2-3 weeks for Melbourne local searches. Google Ads can drive Melbourne leads within 48 hours. SEO for competitive Melbourne keywords takes 60-90 days. Most Melbourne tradies see 40-60% more enquiries within the first month, doubling within 90 days.

Question 5

Should I target all of Melbourne or specific suburbs?

Accepted Answer

Target specific Melbourne suburbs within your service area. Melbourne is too big to market effectively as one area. Focus on 5-10 suburbs you can service well. Tradies targeting 'inner north' (Brunswick, Coburg, Preston) or 'eastern suburbs' (Glen Waverley, Box Hill, Ringwood) get 3-5x better results than those targeting 'all Melbourne'. Local reputation in specific areas converts better.

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