Question 1

How much does restaurant marketing cost in Australia?

Accepted Answer

Restaurant marketing in Australia ranges from $1,500-$6,000/month depending on services and competition. Basic packages (social media + Google Business) start from $1,500/month. Comprehensive hospitality marketing (Instagram, Facebook ads, influencer partnerships, email marketing) runs $3,500-6,000/month. Most restaurants see 3-8x ROI within 90 days through increased covers and bookings.

Question 2

What marketing works best for restaurants?

Accepted Answer

For restaurants, Instagram marketing delivers best results (287% average booking increase), followed by Google Business Profile optimization for 'restaurants near me' searches, and Facebook/Instagram ads for targeted campaigns. Food photography showcasing dishes, Instagram Reels of kitchen/dining atmosphere, and influencer partnerships drive highest engagement. Email marketing to past diners generates 30-40% repeat visits.

Question 3

Do restaurants need social media marketing?

Accepted Answer

Absolutely! 92% of diners check restaurant social media before booking. Instagram and Facebook build trust, showcase your food and atmosphere, generate word-of-mouth, and fill tables during quiet periods. Restaurants posting 4-6 times/week see 250-350% more bookings. Instagram Stories for daily specials and Reels showing food preparation perform exceptionally well with Australian food culture.

Question 4

How long until restaurant marketing shows results?

Accepted Answer

Quick wins (Google Business optimization, Instagram setup) show results within 2-3 weeks. Instagram/Facebook ads can drive bookings within 48 hours. Significant impact (40-60% more covers) typically appears within 60-90 days as social media grows and campaigns optimize. Weekend bookings often improve first, followed by weeknight traffic.

Question 5

What's the difference between restaurant and hospitality marketing?

Accepted Answer

Restaurant marketing focuses on food, dining experience, and table bookings. Hospitality marketing is broader, covering hotels, bars, cafes, function venues, and tourism. Restaurants emphasize food photography and chef personality. Bars highlight events, drinks, and nightlife. Cafes focus on coffee culture and Instagram aesthetics. Each requires different content strategies and target audiences.

Hospitality Marketing
Fill Every Table

Hospitality Marketing Services

Specialized Marketing Services

Hospitality Marketing Across Australia

Ready to Fill Your Restaurant?

Hospitality MarketingFill Every Table

Hospitality Marketing Services

Specialized Marketing Services

Hospitality Marketing Across Australia

Ready to Fill Your Restaurant?

Hospitality Marketing
Fill Every Table