25-Point Checklist

Landing Page Conversion Checklist

The ultimate checklist for creating high-converting landing pages. Boost your conversion rates by 30% or more with these proven optimizations.

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What's In The Checklist

Headline & Copy

  • Clear value proposition in headline
  • Benefit-focused subheadline
  • Matches ad copy for consistency
  • Uses power words and emotional triggers
  • Addresses target audience pain points

Design & UX

  • Clean, uncluttered layout
  • Strong visual hierarchy
  • Contrasting CTA button colors
  • Mobile-responsive design
  • Fast loading speed (< 3 seconds)
  • Professional imagery
  • Consistent branding

Trust Elements

  • Trust badges and certifications
  • Customer testimonials
  • Case studies or success stories
  • Privacy policy link
  • Security badges for forms
  • Company contact information
  • Money-back guarantee

Call-to-Action

  • Single, clear primary CTA
  • Action-oriented button text
  • CTA above the fold
  • Repeated CTA below content
  • Contrasting button color
  • Adequate white space around CTA
  • Urgency in CTA copy

Persuasive Copy

  • Benefits over features
  • Social proof (testimonials/reviews)
  • Urgency or scarcity elements
  • Clear and concise messaging
  • Addresses objections
  • Uses "you" language
  • Bullet points for scannability

Why Use This Checklist?

1

Increase Conversions by 30%+

Our checklist includes only proven elements that significantly impact conversion rates.

2

Save Hours of Research

We've compiled best practices from analyzing thousands of high-converting pages.

3

Never Miss Critical Elements

Systematic approach ensures every conversion element is optimized.

4

Works for Any Industry

Universal principles that apply to B2B, B2C, SaaS, eCommerce, and more.

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