Google Ads Tool
Keyword Bid Calculator
Calculate optimal keyword bids for maximum ROI. Find the perfect balance between cost and conversions for your Google Ads campaigns.
1,432 calculations
★★★★★4.9/5 rating
Free Tool
Campaign Parameters
Cost & Conversion Metrics
$
$
Budget & Quality
$
Higher quality scores reduce your actual CPC
Bid Recommendations
Optimal Bid Range
Maximum Profitable CPC
$3.00
Recommended Bid
$2.10
Quality Score Impact: Your actual CPC will be approximately $4.25 with a quality score of 7/10
Monthly Projections
Estimated Clicks:1,000
Estimated Conversions:30
Estimated Revenue:$3,000
Estimated ROI:-40.0%
Strategy Recommendation
❌ Negative ROI. Reduce bids, improve Quality Score, or increase conversion rate.
Bidding Best Practices
Start Conservative
Begin with 70% of your max CPC and gradually increase based on performance
Monitor Daily
Check performance daily in the first week, then adjust bids accordingly
Test & Optimize
Run bid experiments to find the sweet spot for each keyword
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