Google Ads Tool

Keyword Bid Calculator

Calculate optimal keyword bids for maximum ROI. Find the perfect balance between cost and conversions for your Google Ads campaigns.

1,432 calculations
★★★★★4.9/5 rating
Free Tool

Campaign Parameters

Cost & Conversion Metrics

$
$

Budget & Quality

$

Higher quality scores reduce your actual CPC

Bid Recommendations

Optimal Bid Range

Maximum Profitable CPC

$3.00

Recommended Bid

$2.10

Quality Score Impact: Your actual CPC will be approximately $4.25 with a quality score of 7/10

Monthly Projections

Estimated Clicks:1,000
Estimated Conversions:30
Estimated Revenue:$3,000
Estimated ROI:-40.0%

Strategy Recommendation

❌ Negative ROI. Reduce bids, improve Quality Score, or increase conversion rate.

Bidding Best Practices

Start Conservative

Begin with 70% of your max CPC and gradually increase based on performance

Monitor Daily

Check performance daily in the first week, then adjust bids accordingly

Test & Optimize

Run bid experiments to find the sweet spot for each keyword

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