Why Instagram Ads Work for Perth Businesses
Instagram has become the #1 platform for reaching Perth consumers, especially in hospitality, retail, lifestyle, and B2C services. With over 1.2 million active Instagram users in Western Australia, your ideal customers are scrolling right now.
Unlike Facebook (which skews older), Instagram dominates the 18-45 age bracket—Perth's highest spending demographics. Whether you're a Fremantle cafe, Northbridge bar, Subiaco boutique, or Perth-based service provider, Instagram advertising delivers measurable results.
Perth Instagram Demographics (2025)
Age 18-44 (highest spending power)
Use Instagram to discover products
Higher engagement than Facebook
Instagram vs Facebook in Perth
While Facebook still has its place, Instagram delivers better results for most Perth businesses:
- Higher engagement: Instagram posts get 3-5x more engagement than Facebook
- Younger audience: Reaches Perth's 18-35 demographic better than any platform
- Visual storytelling: Perfect for Perth's food, fashion, lifestyle businesses
- Shopping features: Instagram Shopping drives direct sales (Facebook doesn't)
- Lower CPMs: Often 20-40% cheaper to reach Perth audiences vs Facebook
Our Instagram Advertising Services
Full-service Instagram ads management for Perth businesses
Feed & Stories Ads
Eye-catching photo and video ads that stop the scroll. Optimized for Perth audiences with local targeting and messaging.
- Creative development & A/B testing
- Perth suburb & demographic targeting
- Stories swipe-up optimization
- Feed placement best practices
Instagram Reels Ads
Short-form video ads that reach massive Perth audiences. Reels get 3-10x reach vs feed posts.
- Viral-style video creation
- Music & trend integration
- 15-30 second hook optimization
- Algorithm-friendly formatting
Instagram Shopping Ads
Direct product sales through Instagram. Perfect for Perth retail, ecommerce, and product businesses.
- Instagram Shop setup & optimization
- Product catalog integration
- Dynamic product ads (retargeting)
- Collection ads for product discovery
Advanced Perth Targeting
Hyper-targeted campaigns reaching exactly the right Perth customers at the right time.
- Perth suburb-level targeting (Fremantle, Subiaco, etc.)
- Behavioral & interest targeting
- Lookalike audience creation
- Retargeting website visitors & past customers
Perth Instagram Advertising Success Stories
Fremantle Cafe & Bar
8-week Instagram Reels campaign
A popular Fremantle waterfront venue wanted to increase weekday lunch traffic and promote their new dinner menu to younger Perth diners (25-40 age group).
Strategy: Vertical video Reels showcasing signature dishes, behind-the-scenes kitchen footage, and Perth influencer testimonials. Targeted Fremantle, Cottesloe, Claremont, Subiaco suburbs with lookalike audiences of similar Perth venues' followers.
Perth Fitness Studio
12-week Stories + Feed campaign
Northbridge-based boutique fitness studio needed to fill morning and lunchtime classes with Perth CBD professionals.
Strategy: Instagram Stories carousel ads showing class transformations, testimonials from Perth members, and limited-time intro offers. Geo-targeted within 5km of studio (CBD, Northbridge, West Perth, Leederville).
Subiaco Fashion Boutique
6-week Shopping Ads campaign
High-end women's fashion boutique wanted to drive online sales to Perth customers who couldn't visit the physical Subiaco store.
Strategy: Instagram Shopping catalog ads with dynamic retargeting. Tagged products in feed posts, created collections for new arrivals, and ran retargeting campaigns to cart abandoners across Perth metro area.
Perth Instagram Advertising Pricing
Transparent pricing. No lock-in contracts. Cancel anytime.
Starter
Perfect for Perth small businesses testing Instagram ads
- Up to $1,500 ad spend/month
- 2 ad campaigns
- 4 creative variations
- Monthly performance report
Ad spend is separate from management fees. We recommend minimum $1,000/month ad budget for meaningful results in Perth market.
Instagram Advertising Perth - Frequently Asked Questions
How much does Instagram advertising cost in Perth?
Perth CPMs (cost per 1,000 impressions) typically range from $8-$15 depending on targeting and competition. Cost per click averages $0.80-$2.50. We recommend minimum $1,000/month ad budget for consistent results, plus management fees starting at $800/month.
How long until I see results from Instagram ads in Perth?
Most Perth businesses see initial results within 7-14 days. Optimal performance typically comes after 30-45 days once we've tested audiences, creatives, and gathered enough data for algorithm optimization. Full ROI realization usually occurs within 60-90 days.
Can you target specific Perth suburbs with Instagram ads?
Yes! We can target down to 1km radius or specific Perth suburbs (Fremantle, Subiaco, Cottesloe, CBD, Northbridge, etc.). We can also target people who live in, work in, or recently visited specific areas. This is perfect for Perth local businesses with defined service areas.
Do I need a business Instagram account to run ads?
Yes, you need an Instagram Business or Creator account (free to set up). You'll also need a Facebook Business Page since Instagram ads run through Facebook's Meta Ads Manager. We can help you set these up if you haven't already.
What types of Perth businesses do best with Instagram advertising?
Instagram works exceptionally well for Perth's hospitality (cafes, bars, restaurants), retail (fashion, homewares, beauty), fitness/wellness, professional services targeting under-45 demographics, and ecommerce brands. If your business is visual and targets 18-50 age group, Instagram likely delivers strong ROI.