Why Facebook & Instagram Ads Dominate Perth Marketing
Perth has the highest social media engagement in Australia. Here's why Meta platforms deliver exceptional ROI for Perth businesses.
Massive Perth Reach
1.8M+ active users in Perth across Facebook and Instagram. That's 85% of Perth's population scrolling daily for an average of 58 minutes.
Precise Targeting
Target by Perth suburbs, demographics, interests, behaviors, and even life events. Reach exactly who you want, when you want.
Lower Cost Than Google
Average cost per click in Perth: $0.80-2.50 vs Google's $3-8. Reach more people for less budget while maintaining high conversion rates.
Mobile-First Platform
92% of Perth users access Facebook/Instagram on mobile. Perfect for reaching customers during commutes, lunch breaks, and evening scrolling.
Visual Storytelling
Showcase products, services, and brand personality through images, videos, Stories, and Reels. Perfect for food, fashion, lifestyle, and service businesses.
Retargeting Power
Reach people who visited your website, engaged with content, or abandoned carts. Convert window shoppers into customers with strategic retargeting.
Complete Facebook & Instagram Advertising Services
Full-service Meta advertising management designed specifically for Perth businesses and market conditions.
Facebook Advertising
Reach 1.5M+ Perth Facebook users with highly targeted campaigns across News Feed, Stories, Marketplace, and Messenger.
Feed Ads
Native ads in News Feed with images, videos, carousels, or collections. Perfect for brand awareness and driving website traffic in Perth.
Facebook Stories
Full-screen vertical ads between Stories. High engagement format for flash sales, limited offers, and event promotion to Perth audiences.
Marketplace Ads
Reach Perth shoppers browsing Marketplace for products and services. Ideal for e-commerce, automotive, real estate, and home services.
Lead Generation Ads
Capture leads directly on Facebook without leaving the platform. Pre-filled forms make it easy for Perth customers to enquire instantly.
- Detailed audience targeting by Perth suburbs and demographics
- Custom and Lookalike audiences from your customer data
- A/B testing of creative, copy, and audiences
- Conversion optimization for website visits, leads, or sales
Instagram Advertising
Engage 720K+ Perth Instagram users (ages 18-45) with visually stunning ads across Feed, Stories, Reels, and Explore.
Instagram Feed Ads
Beautiful image and video ads in the main feed. Perfect for showcasing products, services, and lifestyle content to Perth audiences.
Instagram Stories
Full-screen immersive ads between Stories. Highest engagement format with interactive polls, stickers, and swipe-up links.
Instagram Reels Ads
Short-form video ads in Reels feed. Fastest-growing format with massive organic reach potential among Perth's younger demographics.
Shopping Ads
Tag products directly in posts and Stories. Users can browse, learn, and purchase without leaving Instagram. Perfect for Perth e-commerce.
- Influencer-style content that blends with organic posts
- Carousel ads showcasing multiple products or features
- Collection ads for immersive product catalogs
- Explore placement for discovery and new audience reach
Perth Business Success Stories
Real results from real Perth businesses using Facebook and Instagram advertising.
287% ROI in 3 Months
Results:
- 2,847 table reservations from Instagram Stories
- $2.40 average cost per reservation
- $16,254 additional revenue tracked
- 42% were first-time customers
"Instagram Stories ads filled our slow Tuesday-Wednesday nights. Now we're consistently booked 4 days in advance."
156 New Memberships in 60 Days
Results:
- 156 new memberships from Lead Gen ads
- $24.36 cost per new member
- $15,912 monthly recurring revenue added
- 78% within 5km radius targeting
"Facebook Lead Gen ads completely changed our business. We went from 30 to 186 members in just 60 days."
$47K E-commerce Revenue in 90 Days
Results:
- 847 online purchases from Instagram Shopping
- $8.92 cost per purchase
- $55.50 average order value
- 34% were repeat purchasers
"Instagram Shopping ads transformed our online store. It's now 60% of our total revenue and growing every month."
Perth Social Media Landscape 2025
Understanding Perth's unique social media behaviour helps us create campaigns that outperform competitors.
Facebook in Perth
- 1.5M active Perth users (71% of population)
- 52 minutes average daily usage (highest in Australia)
- Peak engagement: 7-9pm (after work scrolling)
- Marketplace has 880K+ Perth users browsing weekly
Instagram in Perth
- 720K active Perth users (skews 18-45 years old)
- 38 minutes average daily usage
- Stories viewed by 450K+ Perth users daily
- Reels engagement 3.2x higher than Feed posts
Best-Performing Perth Suburbs for Social Ads
Transparent Pricing for Perth Businesses
No lock-in contracts. No hidden fees. Just results-driven Meta advertising management.
Starter
+ Ad spend (recommended $1,000-3,000/month)
- 1 platform (Facebook or Instagram)
- 2 ad campaigns setup and management
- Perth suburb targeting
- Monthly performance reporting
- Email support
Growth
+ Ad spend (recommended $3,000-10,000/month)
- Both Facebook & Instagram
- 5 ad campaigns across Feed, Stories, Reels
- Advanced audience targeting & lookalikes
- Retargeting campaigns
- A/B testing of creative and copy
- Real-time dashboard access
- Bi-weekly strategy calls
- Priority email & phone support
Facebook & Instagram Ads FAQs
How much should Perth businesses spend on Facebook & Instagram ads?
Most Perth businesses see best results starting with $1,500-3,000/month in ad spend plus management fees. This allows us to test audiences and gather enough data for optimization. E-commerce and high-ticket services may need $5,000-10,000/month for best results. We'll recommend a budget based on your goals, industry competition, and target audience size in Perth.
Which is better for Perth businesses: Facebook or Instagram ads?
Both platforms work exceptionally well in Perth, but targeting differs by age and industry. Facebook reaches a broader age range (25-65+) and works best for B2B, home services, real estate, and higher-ticket items. Instagram skews younger (18-45) and excels for visual businesses: hospitality, fashion, fitness, beauty, and lifestyle. We typically recommend running both platforms simultaneously for maximum Perth reach (1.8M+ combined users) and letting data guide budget allocation.
Can you target specific Perth suburbs with Facebook and Instagram ads?
Absolutely! Meta's targeting allows us to target by specific Perth suburbs, postcodes, or radius around your location. Perfect for local businesses in Fremantle, Subiaco, Mount Lawley, or any Perth area. We can also create different campaigns for different suburbs with custom messaging that resonates with each area's demographics and characteristics.
How long until I see results from Facebook & Instagram ads in Perth?
You'll start seeing traffic and engagement within 24-48 hours of launching campaigns. Meaningful results (optimized conversions and ROAS) typically appear within 14-30 days as we gather data and refine targeting. Most Perth clients see 40-60% improvement in lead quality and 2-3x ROAS by day 60 as campaigns mature and we optimize based on performance data.
Do you create the ad creative or do I need to provide it?
We can work either way based on your needs:
- Option 1:You provide photos/videos and we optimize them for ads with ad copy, headlines, and descriptions.
- Option 2:We source stock imagery and create ad variations (included in Growth and Enterprise plans).
- Option 3:We arrange professional photo/video shoots in Perth for high-quality custom creative (additional cost, highly recommended for best results).
What's the difference between Facebook/Instagram ads and Google Ads?
Facebook and Instagram ads are "interruption marketing" - reaching people while they scroll social media with targeted ads based on interests and demographics. Google Ads is "intent marketing" - capturing people actively searching for your products or services. Facebook/Instagram typically has lower cost per click ($0.80-2.50) vs Google ($3-8) but may require more touches to convert. Most Perth businesses get best results using both: Facebook/Instagram for awareness and retargeting, Google for high-intent searches. We offer both services and can create integrated strategies.
What makes Spruik different from other Perth Facebook & Instagram ad agencies?
Four key differences:
- 1.Perth expertise: 5+ years managing campaigns specifically for Perth businesses with deep understanding of local demographics, suburbs, and market conditions.
- 2.Meta Business Partner: Official Meta certification with access to dedicated support and beta features.
- 3.Complete transparency: Real-time dashboard access showing every dollar spent and every result generated.
- 4.No lock-in contracts: Month-to-month agreements with no long-term commitments required.
Will Facebook & Instagram ads work for my Perth business?
Meta ads work for virtually every industry if your target customers use social media (which 85% of Perth does). We've driven exceptional results for Perth businesses in hospitality, retail, fitness, beauty, professional services, trades, e-commerce, real estate, healthcare, and more. During your free strategy session, we'll analyze your target audience, show you Perth user demographics for your industry, and set realistic expectations for reach and results.