Why Melbourne Businesses Choose Spruik for Google Ads
We understand the Melbourne market inside-out. From CBD corporate to suburban retail, we've driven results across every Melbourne postcode.
Melbourne Market Expertise
7+ years managing Google Ads campaigns specifically for Melbourne businesses. We know which suburbs convert, peak search times, and local competition.
Google Premier Partner
Official Google Premier Partner status with direct access to Google support, beta features, and advanced training unavailable to most agencies.
Results Within 30 Days
Our rapid optimization process delivers measurable improvements within the first month. Most clients see 40-60% more qualified leads by day 30.
Transparent Reporting
Real-time dashboard access showing exactly where every dollar goes. Weekly calls and monthly strategy sessions keep you in control.
No Wasted Budget
Conversion tracking and attribution modeling ensure every dollar drives measurable results. We eliminate wasteful keywords and focus on what converts.
Melbourne-Based Team
100% Melbourne-based specialists who understand local business culture, competition, and customer behaviour. No offshore outsourcing.
Complete Google Ads Management for Melbourne Businesses
From campaign strategy to daily optimization, we handle every aspect of your Google Ads to maximize ROI.
Search Ads
Appear at the top of Google when Melbourne customers search for your products or services. Capture high-intent buyers actively looking for what you offer.
- Keyword research targeting Melbourne search volume
- Competitive ad copy with Melbourne-specific messaging
- Negative keyword management to eliminate waste
- Location targeting by Melbourne suburbs
- Bid optimization based on conversion value
Google Shopping
Showcase your products at the top of Google with images, prices, and reviews. Perfect for e-commerce businesses targeting Melbourne shoppers.
- Google Merchant Center setup and optimization
- Product feed optimization for maximum visibility
- Smart Shopping campaigns with automated bidding
- Competitive price monitoring in Melbourne market
- Product segmentation by profitability
Display Advertising
Build brand awareness across 2+ million websites. Retarget Melbourne visitors who didn't convert and reach new audiences with similar interests.
- Custom audience targeting by demographics and interests
- Remarketing to previous website visitors
- Responsive display ads with multiple variations
- Placement optimization on high-performing sites
- Frequency capping to avoid ad fatigue
YouTube Advertising
Reach Melbourne audiences watching 1+ billion hours of YouTube daily. Perfect for brand awareness and demonstrating complex products or services.
- Skippable and non-skippable in-stream ads
- Video discovery ads on search results and homepage
- Audience targeting by demographics and interests
- Keyword targeting on relevant videos
- Remarketing to engaged viewers
Melbourne Business Success Stories
Real results from real Melbourne businesses across retail, services, and e-commerce.
$580K Revenue from $48K Spend
Results:
- 186 qualified consultations booked
- 67 new client engagements
- $258 cost per new client
- Average client value: $8,657
"The quality of leads from Google Ads is significantly higher than other channels. Every dollar spent returns multiple dollars in billings."
427 Jobs from Google Ads in 90 Days
Results:
- 1,847 phone calls generated
- 427 completed jobs booked
- $67 cost per booked job
- 23% conversion rate from call to job
"We went from sporadic bookings to being fully booked 3 weeks in advance. Google Ads transformed our business pipeline."
$1.2M Revenue, 5.8x ROAS
Results:
- 18,442 transactions from Shopping ads
- $1.2M total e-commerce revenue
- $11.23 cost per acquisition
- $65.03 average order value
"Google Shopping ads are now our #1 revenue channel. The targeting and optimization from Spruik has been game-changing for our online store."
Why Google Ads Works for Melbourne Businesses
Melbourne has unique search behaviour, demographics, and competition. Here's why Google Ads is essential for growth in 2025.
Intent-Based Traffic
Capture customers actively searching for your products or services. Melbourne searches grow 12% year-over-year with 8.2 million searches daily.
Immediate Results
Start appearing at the top of Google within hours. Unlike SEO which takes months, Google Ads delivers instant visibility and traffic.
Melbourne Suburb Targeting
Target by specific Melbourne suburbs, postal codes, or radius. Perfect for local businesses serving St Kilda, Brunswick, Richmond, or any Melbourne area.
Pay Only for Results
You only pay when someone clicks your ad. Every dollar is measurable and tied directly to website visits, leads, or sales.
Complete Transparency
Track every click, call, form submission, and sale. Know exactly which keywords and ads drive revenue for your Melbourne business.
Scalable Growth
Start with $1,000/month and scale to $50,000+ as you prove ROI. Increase budget instantly when campaigns perform well.
Melbourne Market Insights for Google Ads
Understanding Melbourne's unique digital landscape helps us create campaigns that outperform competitors.
Search Behaviour
- Melburnians search 30% more on mobile between 6-9am (commute hours)
- Tuesday-Thursday see 22% higher conversion rates for B2B services
- Weekend searches for home services spike by 45%
- 5.2 million Melburnians use Google as their primary search engine
Demographics
- 62% of Melbourne households have $100K+ annual income
- Average age: 37 years (younger than national average)
- 49% of Melbourne residents born overseas (diverse targeting opportunities)
- 89% smartphone penetration (highest in Australia)
High-Performing Melbourne Suburbs for Google Ads
Google Ads Management Pricing
Transparent pricing with no lock-in contracts. Pay for performance, not promises.
Starter
+ Ad spend (recommended $2,000-5,000/month)
- 1 campaign type (Search or Shopping)
- Campaign setup and optimization
- Monthly performance reporting
- Conversion tracking setup
- Email support
Growth
+ Ad spend (recommended $5,000-15,000/month)
- Multiple campaign types (Search, Shopping, Display)
- Advanced campaign setup and optimization
- Weekly optimization and bid adjustments
- Advanced conversion tracking and attribution
- Remarketing campaigns
- Real-time dashboard access
- Bi-weekly strategy calls
- Priority email & phone support
Enterprise
+ Ad spend ($15,000+/month)
- All campaign types (Search, Shopping, Display, YouTube)
- Dedicated account manager
- Custom strategy and competitive analysis
- Advanced attribution modeling
- Custom reporting and dashboards
- Access to beta features and testing
- Weekly strategy calls
- 24/7 priority support
Frequently Asked Questions
How much should I spend on Google Ads in Melbourne?
Most Melbourne businesses see best results starting with $2,000-5,000/month in ad spend, plus management fees. This allows us to test multiple keywords and gather enough data for optimization. Competitive industries like legal, real estate, or trades may need $10,000+/month. We'll provide a custom budget recommendation based on your goals and market competition.
How long until I see results from Google Ads?
You'll start seeing traffic within 24-48 hours of launching campaigns. Meaningful results (optimized conversions and ROAS) typically appear within 30-60 days as we gather data and refine targeting. Most Melbourne clients see 40-60% more qualified leads by day 30, with continued improvement through months 2-3 as campaigns mature.
What makes Spruik different from other Melbourne Google Ads agencies?
Four key differences:
- 1.Melbourne expertise: 7+ years managing campaigns specifically for Melbourne businesses across all suburbs and industries.
- 2.Google Premier Partner: Direct access to Google support and beta features unavailable to most agencies.
- 3.Complete transparency: Real-time dashboard access showing exactly where every dollar goes.
- 4.No lock-in contracts: Month-to-month agreements based on performance, not promises.
Can you target specific Melbourne suburbs?
Absolutely! We can target by specific suburbs, postal codes, or radius around your location. This is perfect for local businesses serving areas like Richmond, St Kilda, Brunswick, or any Melbourne suburb. We can also adjust bids by location, spending more on high-converting suburbs and less on areas with lower conversion rates.
Do I need to sign a long-term contract?
No. We offer month-to-month agreements with no lock-in contracts. We earn your business each month through results, not by locking you into long-term commitments. Cancel anytime with 30 days notice. Most clients stay for 12+ months because the campaigns continue improving and driving strong ROI.
What's the difference between Google Ads and SEO?
Google Ads delivers immediate visibility at the top of search results, but you pay per click. SEO builds organic rankings over 3-12 months and generates free traffic long-term. Most Melbourne businesses get best results using both: Google Ads for immediate leads while building SEO for long-term growth. We offer both services and can create an integrated strategy.
How do you measure Google Ads success?
We track multiple KPIs based on your goals:
- •ROAS (Return on Ad Spend): Revenue generated divided by ad spend
- •Cost per conversion: How much each lead, sale, or booking costs
- •Conversion rate: Percentage of clicks that become customers
- •Click-through rate: How compelling your ads are to Melbourne searchers
- •Quality Score: Google's rating of your ad relevance and landing page experience
Will Google Ads work for my industry in Melbourne?
Google Ads works for virtually every industry if people are searching for your products or services. We've driven results for Melbourne businesses in legal, home services, e-commerce, healthcare, B2B services, trades, retail, hospitality, and more. During your free audit, we'll show you search volume and competition for your industry in Melbourne to set realistic expectations.